How to improve the sales ability of shop assistants (2)

 

Today, Our Lash is going to update the techniques and speech skills of lash artists.

01. Preparation in the shop

In order to make the lashes artists work more actively and cleverly to recommend the member card, the eyelash salon should also do some preparatory work, such as:

1) Regularly train the sales skills and conversational skills of lash artists. (Teachers of the same industry or similar industries can be invited to the store for training)

2) Assess the sales process and dialogue techniques of the eyelash artists once a month. (This can be done by the store manager)

3) Appropriately improve the performance commission of member card for lash artists, or change the performance commission file of selling memeber card. The more the performance is, the higher the performance salary.

4) The lash artists with good skills, strong sales ability and willing to cooperate with the team can be considered to be promoted to reserve store manager or store manager. (Good promotion space is also a way of motivation)

02. Some skills for lash artists to recommended member card

1) Strengthen sales awareness and practice a strong intention

Skill 1: set up a goal in life, such as: I will be a store manager, I will open my own eyelash store in five years, I will enter a company/store with better pay in two years.

Skill 2: set a numerical goal, such as: I need a month's income to reach XXX dollars; I need this month's performance to reach XXX dollars to achieve the highest level of performance commission.

Skills three: self-reward method, such as: I this month to complete **** performance can buy a package for myself, or go out to travel, or rest for three days.

2) Adjust your fear of difficulties and think out of the circle

Skill 1: self-suggestion method, if: I let the customer do a piece of $500 card, it is to save $100 for her expenditure.

Skilled 2: team learning method, such as: usually with other lash artist’s simulation practice sales talk, learn from those lash artists or store manager with good sales ability.

Skills 3: self-denial method, such as: the same shop, the same customer, the same circumstances, why I can't do my own customers, store manager or other lash artists can persuade them to run a card?

Get out of the cycle where you can't, deny yourself, and refresh yourself.

3) Empathize and consider from the customer's perspective

Skill 1: Learn to find the customer's consumption pain points, such as: in the first time to introduce to the customer the characteristics of the shop, or other communication process, finding out the reason that her eyelash is not strong, or smoked eyes, or unhealthy pain points.

Skills 2: Give customers a reason to spend money to do card, such as: "xxx, after the eyelash extensions, your eyes look particularly big and charming.”That's how you praise your customers and then they have a reason to keep spending money and get a credit card.

Skills 3: Save money for customers, such as: when recommend member card to customers, tell customers how much money can get preferential, the actual equivalent of how many times can be free to the store consumption.

03. Speaking skills reference

Skill 1:Ms. **, I see that you usually go to the store once a month or so, and each time you spend about $150, so I suggest that you do a $500 card, which is the most appropriate, with $100 as a gift and 20% off the membership price.

Almost half a year or so used up, also equal to more than 2 free grafting, when the time comes you used up and then continue the card.

Skill 2: Ma 'am, you'd be better off with a $1000 card. It can be used almost for a year, 365 days. It only costs $3 a day.

It's $3 a day, you don't have to put on eye makeup in the morning, you get an extra half an hour of sleep every day, especially in the winter, and it’s great. (If the customer tells you that she really doesn't have any money, remind the customer to pay by credit card installment.)

  

From the perspective of the store, we should try our best to improve the sales awareness and sales ability of the lash artists.

From the perspective of lash artists, they should have an active attitude, increase their own sales awareness, learn sales skills and speech skills in various aspects, and improve their sales ability.

This can not only benefit customers, but also increase the performance of the store, and improve skills and income for herself. Why not?

 

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