The key to improve user experience for eyelash customers

 

Nowadays, in the Internet era, all kinds of e-commerce platforms and door-to-door services are emphasizing one thing, that is, to improve user experience. Then, as a beauty store, what is the key to improve user experience?

It’s via service details and customer relations.

Customers crave respect no matter where they spend their money. Why pay attention to service details and customer relationship?

1. From the customer's point of view

1) A desire to be respected

On the one hand, customers' consumption in the store is for the products of the store, on the other hand, the service of the store.

Customers are consumers with a sense of superiority and a need to be respected. If this need cannot be met, the psychology will be disappointed. They will feel that the store service is not good, and the evaluation of the store will be poor, and the experience will plummet.

2) To increase the goodwill of the shop and the identity of the eyelash extension technicians.

If a customer comes and our lash technician can call her name on her entry and know what lash styles she did last time, the customer will be very happy to come again. Some people may think that the beauty technician should have a good memory, but in fact it is just need a some work in advance after the customer’s appointment, which is easy to increase customers' good impression of the shop and identity of the beauty salon.

2. From the perspective of the lash technician

1) Reduce customers' psychological protection and improve work efficiency

A lot of customers are the first time into the shop but with an appointment, if the lash technicians can call the customer by name, it will deepen the good impression to the customers, in the subsequent operations, she will give the lash technician more trust, this helps to shorten the cilia communication between the lash technician and the customer, enhancing the working efficiency of our lash technicians.

2) Improve personal performance

Many customers come from different professions.

It is in a hurry to graft eyelashes on working days by commuting to work or taking a rest. If at this time, the customer can call out the name of the customer as soon as he enters the store, the customer will have a sense of belonging from the psychological point of view.

Customers to lie down for nearly two hours, both completed the eyelash grafting, while in happy relaxed atmosphere to rest for a period of time, for the customer, the consumer is worth it, if the finished lashes are great, customers will form a psychological dependence, rely on the service of the store and the skilled techniques of the lash technicians. The possibility of customers coming back and introducing customers is greatly increased, which is directly proportional to the improvement of personal performance of the lash technician.

3. From the store's point of view

1) Improve the store image

For a shop, technology and service are the core, both are indispensable.

Good technology with good service, the store image will not be bad.

2) Improve the store atmosphere, which is conducive to word of mouth spread

Be polite to customers and customers will respond to the clerk's polite attitude, so that the atmosphere of the store will be mobilized.

Similarly, this operation also increases the probability that customers will remember the name of the store, which is conducive to the word-of-mouth spread of the store, whether it is introduced by customers or praised by customers on the platform.

3) Improve store performance

With the foundation of the above two points, the performance of the store can be naturally improved. Customers are the shortcut for the promotion of the store, and grasping their psychological needs is the key to improve the performance.

 

If you have more questions about eyelash, or if you need wholesale eyelash suppliers, you could contact with OUR LASH.

How to improve communication skills of eyelash technician

 

In the eyelash industry, most technicians are young in age, experience is not very rich, in the process of communicating with customers, will encounter a lot of embarrassing scenes. The service industry needs to have a dialogue and communication with customers, so the content and manner of speaking are particularly important.

So, from what aspects should help eyelash technicians to improve communication skills?

First, Professional skills

Eyelash technician must seriously study professional knowledge, skilled in operating technology and techniques, often view articles on products, technology and standardized processes.

 As a lash technician, with the core content of beauty technology, with the standard service process of lash extensions operation, these are standardized content that can be blurted out. When customers hear the content of these standardized processes, they will feel that the store is very professional.

Second, language skills

Why we emphasis on language here? Because language is complex, it is also learnable, that is, language level and communication skills can be improved through certain ways and means. The language here includes online learning, bookcase reading, knowledge sharing, online and offline training and so on.

Today, mainly from four aspects to help the lash technicians to expand language knowledge, improve the overall quality of them.

01. Enrich your reading

This direction sounds a little difficult, also a little big, but I explained from the following 3 aspects, lash technicians will be very happy to accept.

1) In terms of life, the private chat of the eyelash technicians, such as between colleagues, girlfriends, friends, or even when buying in the supermarket or hearing other people's conversation in the barber shop, can be used as reading material, because the scene in life is a story.

2) In terms of work, daily self-examination, thinking and summarizing the problems encountered in daily work can also enrich experience and reading. Reading is not limited to words.

3) In terms of learning, the daily training of the store is also a kind of reading. The experience sharing of the store manager and the course content learned by the store owner outside and then shared with the eyelash technicians are all very good reading contents. Sharing is the best way to learn.

02. Focus on hot topics

1) Pay attention to fashion media, news, headlines, economic situation, national policies, etc., try to pay attention to some local popular subscription account, you can see some local related news, can improve the taste of eyelash technicians

For example: The customer made an appointment to have eyelashes done at 11 am on Monday, and there would be some warm-up topics before the official operation. Then the eyelash technician said to the customer, " I just saw news this morning that..."

2) Pay attention to entertainment gossip, celebrity news, etc., this is one of women's favorite topics, I don't need to say more. However, by all means do not talk about gossip of people around, at the same time please pretended not to hear it when customers chat or chat with friends on people’s gossip around.

03. Team Sharing

1) There must be team members in weekly meeting, morning meeting, evening party, regular training, regular sharing meeting and other meetings to discuss technology and problems. These shared content is very good language material, because you can be in the process of chatting with customers.

2) Case sharing. Through case study by the team, we can learn from the real cases of other lash technicians the problems that cannot be touched by a certain expert and deal with some difficult questions from customers.

04. Customer Information

1) Check the basic information of customers before operation. View, memory, analysis of customer information, through the age, customer work, the last grafting time, grafting style, eyelash length & curl, etc., to facilitate the eyelash technicians to achieve full confidence in communication with customer. This can also make customers feel the lash technician very close, careful and professional.

2) This point is the first point of the content of the strengthening, is: lash technician must remember the name of the customer, this point is extremely important, although the name is only a code, but in the process of conversation, the lash technician remember the name of the customer. Customers will feel that you value her very much, will have a good impression of you, and you are willing to talk friendly.

 

It is recommended that you spend 30 minutes each day and start practicing in one of the above directions that interests you. No matter how introverted you are, you can change into an extroverted and professional eyelash technician in front of customers.

 

If you have other questions or need eyelash tray wholesale , please contact with OUR LASH.

How much does it cost to open a lash studio?

 

After doing eyelash extensions for a while, or after graduate from lash school, many people may start considering opening their own eyelash bars, so before you start reserving money, do you know what it costs to open a lash shop?  It can be roughly divided into below five categories:

1. Rent costs

To open a shop, we must first choose a suitable address. The location of the shop directly determines the flow of people. The flow of people in the busier blocks is higher, and the rent will be relatively higher. But the flow of people directly determines the income after the opening of the store, only with incomes the store can continue.

Therefore, it is best to choose stores with a small area in busy streets, so that the rent will be relatively cheaper. Since we are a new business, in order to save costs, we can try to choose monthly rent.

2. Labor costs

If you’re lash extension technician yourself and start the shop, congratulations you’ve reduced the spending of an employee, in addition, you can also work with a sister, by this you can save some costs of labors. Then according to the area of the shop, original 2-3 lash technicians is enough. What should be noticed that it is important to reserve at least 3 months ways to guarantee the income of the employees, so that they can work at ease .

3. Decoration costs

Because the area is relatively small, many investors will choose simple decoration, that is, simply paste wallpaper, do the ground and ceiling, so that can reduce costs to the greatest extent.

As for the furniture used in the store, in view of the relatively simple decoration, we try to choose high-end furniture, so as to restore the first impression of customers.

4. Fixed monthly expenses

Monthly flow mainly refers to your monthly consumption, such as lash extension tray (if you want order eyelash extensions wholesale, you could contact with OUR LASH), eye patches, tweezers, and lash adhesives and other lash accessories, water and electricity, franchise and management fees. This part of consumption is not much, it is ok to use the store's flow to pay, but the premise must be well recorded in the account, open a good store need to have good inventory habits, a monthly inventory is necessary.

5. Advertising expenses

No matter how you advertise your lash bar, distributing handouts at the street-corner or push ads through social platforms, a little bit money would make the campaign better. So if your budget permits, set aside a little money for advertising.

 

After understanding these basic costs, you might have idea of around how much it will cost to open a lash bar, the next thing to do is to prepare the money, do it!

 

 

Eyelash Extension Retention Tips

The ideal retention for eyelash extensions is 6-8 weeks, it’s strongly recommend to wear lash extensions no more than 8 weeks, otherwise it may cause some eye diseases, the loss is not worth the gain.

So how can we keep our lash extensions set for 8 weeks? This can be done in two aspects-In applying processes and in after-care maintains.

 

When apply eyelash extensions

From the point of view of consumer, choose a regular eyelash shop, let more professional eyelash artists to choose eyelash for you, can be a bit safer. From the perspective of professional grafting, grafting style is different, the choice of eyelash material, quantity and so on are also different.

1.      In terms of false eyelash fibers, choose soft, fine material, the damage to real eyelash is smaller, retention is also relatively longer.

2.      When choosing a style, don't just go for length and density. If the false eyelashes you choose are too long or too thick, which is beyond the tolerance of your eyelashes, it will cause a lot of damage to your eyelashes, and it will be easy to fall off.

3.      In terms of glue choice, if you want to last longer, you can choose adhesives with longer duration. However, it should be noted that longer duration glues only suitable for all-non-sensitive skin types.

4.      Eyelash extensions will not fall off at once like sticking false lashes, but follow the footsteps of natural lashes and fall off one by one, if you want to keep lashes in good condition for a long time, it is recommended to repair once every two to three weeks.

5.       

Follow-up maintenance

1. After each grafting, whether re-grafting eyelashes or repairing eyelashes, avoid contact with water and steam within 48 hours, and do not take a bath, sauna, yoga, or other sports sweat easily.

2. Ensure that the eye products you use do not contain oil. Oily substances in cosmetics, makeup removers and skin care products will make glue lose its stickiness.

3. Avoid waterproof makeups, especially waterproof mascara. Because it breaks the glue and make the grafted lashes fall off prematurely.

4. Don't pull your lashes. When you find there’s false eyelash extension about to falling off, do not pull your lashes off, or it’ll damage your eyelash greatly. The correct way is to use an eyelash comb to smooth the lashes slowly and let them fall off naturally.

5. Avoid your eyelash extensions when doing eyelash makeups, the less you contact with your lashes, the less eyelashes will fall off, the more eyelashes will be retained, the longer the eyelashes will stay.

 

That’s all for today. If you need korean pbt fiber lashes, you could ask OUR LASH for samples or prices.

 

 

Guide to avoiding traps for lash business

 

There is a strong entrepreneurial atmosphere in the beauty industry, as office workers everyone seems to have a dream of setting up their own shop business, because business is one of the avenues to let people accumulate wealth quickly, but when it comes to open a shop, most people are lack of experience, so today we have listed some traps on your business road, hopefully it can help.

1.     Reckless

Now there are a large number of entrepreneurs opening a shop from reckless, seems never know there’s possibility of failure, they’ll make money only when the shop established. Because the failure rate of opening a shop is very high, in case of failure, this will cause a lot of our life cannot bear the weight.

For the first time business in our life, caution is the first priority. We must be comprehensive, do a good job of investigation, and open a successful store. What we need is to go steadily and steadily from the beginning, step by step, and think clearly about our own range of affordability and consequences.

2. Walking away shopkeeper

You may have been keeping money for days to open the shop, but if only invest in the capital and then be the walking away shopkeeper and then wait for the benefits, such behavior can only lead to one result- failure. Only through our own efforts and pay can open a successful eyelash shop.

3. Idolatry

Now many people see that some local eyelash Salon is doing well and think that I will succeed in opening such a brand without in-depth investigation. The result is also the same failure, because opening a shop is a systematic project, and our site selection, management and energy input are all very important.

Open a shop is not an investment; need to consider all aspects and to line if your own ability is suitable.

4. Insufficient study

We always believe that if we want to succeed in an industry, we must have the spirit of studying, and opening a beauty eyelash shop is no exception. If we want to engage in the beauty eyelash industry, we must understand, understand and integrate into the industry in advance. Only in this way can we have the possibility of success.

 

The above is four common traps that the novice might met in establishing their business, although it’s upset to see so many failure cases, but the truth is very clear, I hope that through the above explanation can have some help to the novice to open a shop.

Of course you can also choose to start your business online, but it’s the same situation as opening a shop, you must involve enough to reach your success.

 

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Lash Extensions Technician Training Reason

 

As a lash artist in the beauty industry, continuous practice is very important. But besides practicing, learning is more important, because learning ability represents one's future.

To know why do eyelash extensions technician need to keep learning, let’s see from below two aspects:

Benefits for lash extensions technicians

1.     Improve personal skills and comprehensive ability

Through technical training, sales skills training, store manager training and other training courses, improve the personal skills strengthen their sales skills and communication skills, and then maybe learning nail art or tattoo;

2.     Raise the incomes

If you don't have that lofty goal, be realistic. Within the scope of your ability, even if there is no self-study, just accept the systematic training arranged by the store. After careful study and practice, eventually improve your ability, can also become a bargaining chip to raise wages.

3. Helpful for personal career development

On the existing store platform, after improving the comprehensive ability through self-study and store training, we can develop in two directions.

Direction 1: Junior lash artist - senior lash artist- store manager - regional manager/start-up shop/lash trainer

Direction 2: Lash artist + Nail artist + tattoo teacher +......

(You will be a versatile player and will be very popular in any store, provided that you have a solid foundation in every technology, of course, you can also choose to start your own business.)

Benefits for the eyelash extension shop

1. Comprehensive ability improvement such as technology

The improvement of the comprehensive ability of all the eyelash extensions technician means that the overall ability and professionalism of the store team have been enhanced. So, when introducing to customers, raising prices to customers, and marketing to customers, there are bright spots to talk about. At least you can stand up straight when introducing yourself to customers.

2. Contribute to performance growth

The improvement of skills and sales ability are naturally conducive to the growth of store performance. That, of course, can also bring the increase of the salary of lash artists, this is mutual.

3. It is conducive to the cultivation of talent echelon

As mentioned above, the career development direction of eyelash extensions technicians is the same, the eyelash extensions technician with ideas is eventually to start their own business, no idea will also want to enhance their ability, at least can be a store manager to prove that they are capable.

Therefore, the training and learning arranged by the store can help the cultivation of the talent echelon of the store, so that after the skilled lash artists’ demission, and there will be qualified lash artists instead.

4. Expand the store scale, or even open branches

If your team united as one, learning and progress together, then very soon, your team has improved, your performance has improved, your talent echelon has, the follow-up talent training after keeping up.It was a matter of time to expand and open branches.

You may think that I am talking nonsense, because increasing the training and learning of the store is certainly conducive to the development of the beauty teacher and the store.

However, there are three points to pay attention to.

First, choose professional training teachers and learning content

Second, combine online learning with offline learning

Third, study selectively according to your ability

 

That’s all today. If you need eyelash extension wholesale, please contact with OURLASH for catalogue or samples.

Why do my lash extensions fall out on one eye?

 

There are many reasons for the fast falling of eyelash extensions. From the point of view of the lash salons, it can be summarized as follows:

1. Technical reasons

Lash artist is in terrible mood and not serious and carefully enough when doing eyelash extensions;

Lash artists did not follow the standard method of grafting so used improper thickness of lashes on customers;

Novice grafting, the mastery of technology is not skilled;

Lash artists speed up the grafting because of in a hurry for the next customer, or want to off duty early;

The tweezers fell to the ground during grafting and were damaged, causing manipulation problems when continuing grafting;

The glue is not uniform;

Lack of glues in root causes root warping;

...

2. Product reasons

The cotton swabs used for cleaning failed to completely remove the grease from eyelashes;

Glue expiration causes non-sticking;

The quick drying glue causes novice mistakes before they are fully glued;

In the graft process did not replace the glue droplets in time;

...

3. Service reasons

Before grafting, customers used oil-based makeup remover but the lash extension artists didn’t communicate well with customers;

True lashes are not cleaned thoroughly before grafting;

The hair dryer did not thoroughly dry the graft glue after grafting;

...

4. Maintenance reasons

Water on eyelashes within six hours of grafting;

Waterproof mascara was used;

Pull the grafted eyelashes with hands;

Swim regularly, but do not use eyelash fixer to protect;

Like to sleep on her stomach, eyelashes are squeezed together;

After grafting, oily makeup remover was used and the eyelash glue was unglued;

Rinse the grafted eyelashes directly with a shower nozzle;

...

5. Other reasons

After the eyelash extensions, the customer just lost love and cried for three days;

The customer was playing with his child at home, and the child spilled milk on his newly grafted eyelashes;

Be caught in the rain for half an hour after eyelash extensions;

...

Fundamentally speaking, all the reasons that lash extensions falling off are the reason of the lash artists; for example, the customer goes to the salon for the first time and she washes her face within 6 hours after eyelash extensions, resulting in eyelashes falling off.

The reason appears to be caused by the customer washing his face, but in fact, it may be caused by the fact that the eyelash artist is too busy to repeatedly emphasize the precautions of eyelash grafting to the customer.

Therefore, the eyelash shop must strengthen the publicity and training in this aspect, and analyze the causes and solve the problems in time, rather than putting the responsibility on the customer, which will only push the customer to your competitors.

Only seriously treat every customer, every grafting, in order to win more customers, shop business will be better and better.

 

That’s all. If you need custom eyelash extension trays you could contact with OUR LASH.

 

What the cost of lash technician?

 

In many people's eyes, a tray of lashes is all the cost of an eyelash artist.

Even if it is gorgeous style, they are just a few more collocation, not to mention those interspersed style, thick eyelashes are just a few more hairs. More than one person is sure to think so, but is this really the case?

The average person understands the cost of eyelash beauty only at the surface of what they see in front of them, and does not include store rent, employee wages, and utilities in the charges. When they are complaining too expensive, but did not think of the barber is just a pair of scissors, why do you have to spend hundreds? According to their understanding of the cost of lashes, isn't the cost of a haircut a pair of scissors?

So, what is the cost of eyelash artists?

1.     Products

To make eyelash extensions ( eyelash extensions wholesale ), in fact, use more than a tray of lashes.

The whole grafting process used forceps, glue, eye paste, unloading cream, detergent, 3M tape and so on, in addition to eyelashes these are also necessary products.

A professional lash salon often chooses a high-end beauty eyelash brand, choose a professional brand, and give customers the best experience. Then the value of the finished lashes is also greater, and the price we can charge is higher, which is also the value of the lash artists.

2. Time and technology

It takes between one to three hours for a lash technician to finish an eyelash extension set.

During this time, the lash technician must concentrate on serving one person. Instead of selling eyelashes to customers, they spend a lot of time. The beauty master is providing technology when serving, and technology is a hard cost to calculate, but you can't say it has no cost.

The high training cost of lash artist spend in eyelash training academy, the tuition fee and suffering of apprenticeship, the various costs of studying abroad and the pay of using their own hands to practice, isn't this the cost of eyelash artists?

The salary of a lash artist is not fixed, and the number of services he can provide per day is limited by time. To put it simply: when the rest time stops, the income stops, so in the fixed working hours, we can only improve efficiency and quality through continuous efforts, which can obtain a better income and live a better life.

When the efficiency and quality of lashes have been improved, then the value of finished lashes will be greater, and the price we can charge will be higher, which is the value that lashes artists deserve as technical output.

3. Customers

Occasionally lash artists will encounter such customers, they settled the price of the style but after finished they start bargaining, first to request discount and then request to curtail the oddments.

Some customers, you can treat them as god, but some devil customers please do not care too much. We should devote our time to those who deserve it, and get more valuable return.

Cluster Lashes VS Premade Fans

 

With the continuous development of eyelash industry, new eyelash extension styles are popping up all the time. Though traditional classic eyelash extensions and volume lash extensions still dominant, there’re many lash artists and consumers are curious & confused about the multifarious kinds of eyelashes, today I’m going to talk about the premade fan volume lash extensions, it’s becoming increasingly popular with novice eyelash technicians.

 

Premade fans lashes, simple to understand, the fans are premade in production chain before it comes to the market. It saves the time of lash artists making fans by hand, so it’s novice friendly.

 

For lash extension purpose, premade fans mainly have two kinds: bonded premade fans and tied premade fans (Individual Flare Cluster Eyelash Extensions or called ribbon lash extension).

 

So what’s the difference between Cluster Lashes VS Premade Fans?

 

1. Manufacture craft

Bonded Premade fan volume lash extensions are usually glue bonded or heat bonded in the root, finished products are usually cluster by cluster, hairs are combined with helps of molds and glues, also need more labor handling than traditional volume lash extensions.

Ribbon eyelash extension need workers to tie the hairs on a strip to form a cluster, it’s a fully handcraft fan. Finished products are usually in a strip, so also called ribbon lash extensions.

 

2. Material & Price

Premade fan lash extensions are made of milling PBT fibers, each hair in the fan are tapered off into a point to achieve a more natural effect.

Ribbon lash extensions are made of common synthetics fibers, all hairs in the fan are of a same thickness from root to tip, no more complicated procedures. Though fully handcrafted, ribbon lash extensions are quite cheaper than normal premade fan lash extensions.

 

3. Shapes

Premade fan volume lash extensions have 2D to 20D options, roots can be trimmed in long stems or short stems, tips can be made in same lengths or camellia lengths, there can be many variations according to customer requirements.

The ribbon lash extensions have a relatively simple choice, 10D &20D are the most ordered and usually 60 fans on a ribbon with uneven tips.

 

4. Applying way

Ribbon lash extensions can be called semi-finished products compared to normal premade fan lash extensions. Because they’re tied on a strip so before apply ribbon lash extensions, lash artists need to trim them out one by one while premade fan lash extensions only need tweezers to take fans off the tray just as traditional lash extensions.