How to promote lash business

 

Our Lash had shared many tips on how to do to win and keep customers, such as improve & standardize lash technician’s skills & service level; attention to service skills; even clean shop environment will help on the store’s promotion. But today we’ll share a wrong move that we cannot do- that’s to use small favors to keep customers. So why shouldn’t we do that?

1) Damage to brand image

All lashes technicians on duty are through professional training from personal technology to service, to the art, are all unified.

Customers choose your brand/shop because she values the technology and service, but if the eyelash technicians only stand in their own point of view, just for personal benefit to attract customers, take the initiative to give customers some small favors, it will make customers feel cheap as well as damage the brand image.

2) Waste of store materials

Take the store's products to calculate, for example, one eyelash technician promises to give customers 5 pieces of free lashes, assuming the cost is $10/piece (including eyelashes, lashes glue, water and electricity, labor costs), 10 customers is $100 ($10 *10  =$100);

If you give it to 30 customers a month, it costs $300 extra to the store. What’s more, if other lashes extensions technicians follow suit, a small lashes salon with 4 lash extension technicians will lose $1200 a month, which is terrible and a great waste of store materials.

3) Reduce customer loyalty

Customer loyalty comes from the core competitiveness of the brand/store, including low price, special technology, better brand awareness, differentiated service process, etc.

Those so-called small favors destroy the core competitiveness of the store. If every customer wants a discount, and will not only be satisfied with the temporary discount, eyelash extensions technicians or even the store cannot master a degree, will be led by customers. Once the offer does not satisfy these customers, customers will slowly leave.

On the other hand, if same customers enjoy same service in your store but charged different prices, that’s unfair and you’ll lose the customer without discounts as well. The price must be uniform and in accordance with the store rules.

The core task of eyelash extensions technician is to improve their professional handling skills, customer service skills, communication skills and constantly improve themselves by learning from the essence, do not rely on through the small favor ways to attract customers, in the long run this will backfire.

Of course, if the store is supportive of drinks and snacks for customers, provide some after-care cards or small favors related to eyelashes after care products to customers, or even some discounts based on the total amount a customer spends in the store reaches a certain amount,  these kinds of small favors is professional and encouraging.

 

If you need any questions about lashes, or buy eyelash extensions wholesale, please contact with OUR LASH.