Yes you may already know the point-to be friend of
your customer. To be a friend of customers, make a breakthrough in emotion,
profession and service, solve customers' problems 100% and make a deal with
intention customers 100%.
Standing in the customer's point of view, to solve
the customer's problem, the customer will regard the store as a VIP. Customers
buy services is to buy a feeling, while shops sell services is to sell interests.
Through professional technology, service and emotional communication, customers
can feel that consumption in the store is a feeling of happiness, and such
customers will have a high loyalty.
Then, how to become friends with customers let the
store becomes the customer's VIP?
01. Transpositional consideration and regard customers as friends
In practical work, eyelash shops need to maintain
the awareness and habit of addressing customers' needs, and provide customers
with professional technologies and high-quality services. Eyelash artists need
to change the "task" in their mind into "help", treat
customers as friends, and enthusiastically, thoughtfully and fully solve the
problems raised by customers in the process of service and sales.
When helping customers solve these problems,
customers will have more trust in the store, and more purchase desire and
referral.
For prospective customers, when introduce member
cards or other items, you need to do the following three things:
1) After customers make purchase decisions, they should pay attention to the
conversion efficiency.
For example, the second time the customer to the
shop after the eyelash is still satisfied to buy a $500 card, before payment she
found her cash is not enough and didn’t take a bank card. Be sure to ask the
customer to pay a deposit of $100 in advance, otherwise the customer may not
want to apply for a card the next time when they come to the store.
2) Keep communication with customers at any time, so that customers feel our
sincerity
Before and after the customer pay for the card, do
not appear obvious attitude change, still must adhere to the warm service and
communication. In general, eyelash artists may neglect the service process
after customers buy the card, and some customers may return the card.
3) After customers buy the card, they should maintain their enthusiasm for
work
For the old members of the store, especially those
who may buy the card for half a year or more, the lash artists should not think
that the service is not positive or enthusiastic if the customer does not have
more consumption potential.
On the one hand, customers may want to renew their
cards after six months.
On the other hand, customers have experienced
excellent service in the past six months, and they will be willing to share the
store with their friends.
02. Solve customers'
practical problems
Lash artists' technology is also unstable, may be
the technique, may be eyelash glue......When the customers' grafted
eyelashes appear sticky, crooked root, or the shape is not good, or the eyes
are red and swollen, the store should try its best to help customers solve the problem.
For example, customers did not follow the nine points for attention after
grafting, and their eyelash extensions fell
off because they habitually washed their faces that night and adhered to water,
or they habitually used an eye mask when they went to bed at night, resulting
in deformation of eyelashes and other common problems. The store should explain
the reason to the customer in the first time and guide the customer to solve
the problem.
If the result is caused by the customer's own
reasons, the store can consider charging or free, which needs to be considered
comprehensively according to the customer's consumption situation and the
store's own cost.
If the result is caused by the lash technician of
the store, the store must apologize first and arrange free repair as soon as
possible.
Regardless of the reasons of the store, or the
customer's own reasons, we must solve the actual problems for customers in the
first time. In this way, customers will appreciate the efforts of the store and
leave full gratitude and trust.
Our Lash is one of the best lash
suppliers who pay much attention to after services.
03. Provide
customers with new ideas to solve problems
The customer may come with a picture and ask the lash
artist if he can do it in this style. However, according to the experience of
the lash technician in the store, the shape on the picture is not suitable for
the customer. The style may not be able to be made by oneself or the hand shape
is not suitable for the customer.
So, at this time, it is necessary to put forward new
ideas to solve the problem for the customer. As mentioned above, it may suggest
the customer to try cute eyelashes according to her eye type, or recommend a different
kind of lash style that the lash artists are good at.
"To solve the problem, the most important thing
is to get the trust of customers. Only with full trust of customers, the
transaction rate can be continuously improved, and the transaction rate of
intention customers can even reach 100%.
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