According to the 80-20 law, 80% of the sales revenue
of the store is contributed by 20% of the loyal members. The remaining 80% of
your customers may not know exactly what you have in store. Therefore, as a
manicurist and eyelash technician of
the store, they have to repeatedly tell 80% of the customers that there is
ABCDE… these services in the store.
The so-called extreme, is to do simple things
repeatedly, again and again, take the trouble to do.
It's not about trying to please your customers
It's not about pushing a stored value card to a
customer
It's not about dealing with the negative.
It's just for you to tell the customer what's on offer
in the store
Is this difficult? I think the difficulty factor is
almost zero.
So, if you're a newbie, bad at communication, and
afraid to push the member card, be brave enough to do this simple thing.
A case study from a store:
Today, I did an LCN nail-top care, and I am glad that
the first time I guided the customer to do high levels care, it was successful.
Originally it was just a simple repair, I briefly introduced several packages
of nail care, and the customer agreed without saying much, so I understood that
some products should be brave to introduce, and some customers do not do it
just because they do not know that there is such a project.
This is a beginner's attempt.
Summary of successful experience, on the one hand, can
increase confidence; On the other hand, you can reflect on yourself.
Here's another example
If your shop has manicure, eyelash, hair removal and other projects, when a novice (may be a
manicurist, may be an eyelashes artist) does not know what to say when serving
customers, at this time you can introduce the shop's nail set, eyelash set,
hair removal activities, maybe customers will be interested in which project.
What if the customer is interested and the novice
can't talk? Simple, look for store manager or store senior shop assistant to
communicate.
That's the opportunity to sell.
"From the perspective of the store, we always
suspect that novices do not know how to communicate and sell; Standing in the
perspective of a novice, I always feel that I don't know how to find a topic,
then today's theme is to tell you a simple truth: do simple things repeatedly,
do them again and again, is to do things to the extreme.
This will improve the communication and sales of the
store.
Also if you’re the owner of store, please also remember
that 80% of the customers may not know what your store offers, so there should
be an obvious advertising board showing all of the services you offer, then
even the employees didn’t introduce well, customer still know you can do that.
OURLASH
is an eyelash
extension suppliers korea , and a false eyelash manufacturer . Let me know if you need
any help.
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