How much do you know about eyelash strips?

Now more and more females are learning make-up, makeup is really very important for women, a good makeup can let you improve your personal qualities. In make up the most difficult step is eye makeup, a lot of people are not satisfied with their eyelashes, so they will choose false eyelash to make big eyelashes looking, do you know how to stick false eyelashes? Do you know how to choose the right eyelashes? Today Our Lash will help you on choosing a most suitable false eyelash for yourself.

As a lash manufacturer, I’d like to talk about the material parts of eyelashes first.

1. The eyelash of false eyelash partial material is qualitative:  mink hair, synthetic fiber and human hairs, according to material different, each have each advantage. There are also feather eyelashes and other materials but it’s not the mainstream eyelashes.

 1) Sable mink fur eyelashes

 made of mink fur, extremely soft and light, almost no feeling when using, and the effect is very natural and comfortable, which is the best eyelash material in the market at present, and the price is the most expensive as well.

2) Synthetic eyelashes

You might ever heard of faux mink strip lash and silk strip lash, they’re all included in synthetic eyelashes, as they’re made of chemical fibers so it’s more easier to make the 3D effect and also it’s the best vegan choice. It is cheaper than mink furs but more expensive than human hair lashes.

3) Human hair

As the name suggests, human hair eyelashes are made from human hair, different from the false human hair extensions, human hair eyelashes are cheaper choice, as it don’t need long hairs and the material is easy to get. Human hair lashes are the thinnest materials, lighter than synthetic but not so easy to make 3D effect, the price is cheapest among the three lashes.

2. According to the material of eyelash bands:

1) Invisible band False eyelashes

With the popular of nude make up, we invent clear band eyelashes.

Invisible band wins in makeup effect better.

The band are invisible, convenient to cut off a bundle to stick, also can maintain original radian after tearing off, to odd eyelid and inside double eyelid beauties are good choice, because a bit harder stalk can eyelid, prop up, finalize the design effect is better.

The disadvantage is that it's easier to fall off and curl.

 2). False eyelashes with cotton stem

 it is to string together eyelash with cotton thread, make it flow line form, when making up according to individual technique and interest, can do proper clip, reoccupy eyelash glue sticks on the eye.

The cotton stalk is very soft, which will not tie the eyelid after fitting, and not easy to be upturned. However, the disadvantage is that the stalk is easy to be bent and deformed after being torn off, and the reuse rate is low.

3). Hard dry normal false eyelashes

Hard dry common false lashes, is the earliest style, the band hard part is very good, so false eyelash formation is very good, can be repeated many times. Disadvantage is not comfortable, and the weight is not advantageous compared to the previous two models.it suits heavy makeup, stage makeup. It's also less realistic than the first two.

Now the most popular eyelashes are with advanced cotton bands, with good hardness and good supportive.

Now you know more about false eyelashes, right? It will be easier when choosing false eyelashes for you.

Can your eyelashes really stay on for 40 days？

This is a frequently asked questions by customers.

Customer: do your eyelashes really last 40 days?

 A: yes, my eyelashes can stay firm for more than 40 days

 B: I'm not sure about that. It depends on the specific situation

 C: yes, please take a seat and I will look for a professional hair stylist to introduce it to you

D: hello, we adopt Japanese style grafting technology, the firmness cycle is generally 40-60 days, the specific time depends on your eyelash condition and daily living habits. You can first fill in a questionnaire about your eyelash condition, and I will give you specific analysis

When answering the customer's question, the lash artist should not reject or refute the customer at the first time.

Next, the direction of the answer mainly focuses on three aspects: product, technology and service.

 01

Product advantage

Eyelash products mainly include eyelash glue, false eyelashes, removing cream/gel, cotton swabs, etc. These products are difficult for customers to get in touch with in daily life. Only when they come to the store to apply eyelashes, can they know a general situation from the mouth of the eyelash beautician.

The most important thing customers care about is whether the products are safe or not.

Which product works better?

Will it hurt your eyes?

What are the prices respectively?

In view of these, the lash artist can summarize several appropriate and reassuring keywords to answer in her daily work. Usually, the customer will not ask too many detailed questions, because he does not know much about eyelash products.

Reference words:

The glue used in our shop is healthy, high firmness, no solvent, no irritation, no smoke eyes, quick drying and anti-allergy. You can rest assured that most clients here are old customers.

 The store chooses eyelash glue with high firmness, and the firmness period of glue is 40-60 days, which is the basic guarantee of lasting grafting.

02

Technical advantages

 The customer understands the products selected by the store are in good condition. Next, the customer shall be informed of the technical situation of the store.

Reference words:

Our shop uses the Japanese single grafting technology, 1.5 mm distance from the root, and with root trenchant root to take care of each root eyelashes fastness, no adhesion, no winding, no askew, eyelashes symmetrical from left to right, after that eyelash distributed evenly on both sides, each lash artist here are trained in the classroom through constant practice, any technology does not pass the solution will not be allowed to do lash extensions for customers in our store, so you can rest assured, don't have this concerns.

High quality technical products, coupled with professional grafting technology, can ensure the grafting firmness, double guarantee.

 Here I would like to recommend you our Private label eyelashes, you could print your own logo of your store on the back card, also we could make private label glues, tweezers, brushes, eye pads and so on, imagine all your artists are in uniform dressing and use all your own brand lashes & tools, it will make your store looks more professional. And this will not cost you much, we have low MOQ limit, we’re Ourlash lash factory, only make the high quality eyelash extensions.

03

Service advantages

After the eyelashes are grafted and all links are checked, the lash artist tells the customer how to protect the grafted false eyelashes, that is, the precautions after the grafted eyelashes are guaranteed.

Reference words:

After grafting, do eyelash care work will be helpful on extending eyelash firmness.

In daily life, avoid to pull eyelash as far as possible, avoid to use oily discharge makeup things, do not rub, when cleanness eyelash, follow the eyelash directions and gently cleaned.

By doing this, the eyelashes extensions will last longer and the real eyelashes will not fall off easily.

Only when eyelash firmness is explained from three aspects of product, technology and service, can customers be convinced, and the professional quality of eyelash stylists is more recognized and shops are more trusted.

How to increase your customer flow

We’re Our lash, an eyelash wholesaler, we could not only do private label eyelashes for you but also be your useful business partner.

In the last article we analysis the reasons why you have little customer flow in your salons and now we’ll talk about how to improve this.

First of all, you need change the single promotion mode according to the target market to develop a three-dimensional marketing strategy.

Different customers in different areas have different consumption habits and different attention, therefore, a scenario-based customer consumption model is needed to give corresponding marketing activities according to the consumption needs of different customers.

In this way, you can improve your marketing efficiency and reduce your marketing cost.

1) Active marketing

According to the information of existing members/customers, detailed management is carried out for customers.

Use the membership management system to classify the membership customers, such as age, children, occupation classification, and membership level.

Differentiated understanding through different categories can reduce the risk of failure of customer management and maintain these member customers, which may bring more referrals and word-of-mouth spread.

Analysis of active members/customers

Use the 80/20 rule to identify key members or unconverted key customers.

The transformation value of these key customers is shown in the following aspects: repeated consumption, increasing customer price, introduction, etc.

Select the members/customers whose contribution value is 80% from the overall customers, and continuously strengthen the service and maintenance to retain these high-value members/customers, which can also reduce the cost of store marketing activities.

Then you can organize some gathering of themed activities, and introduce referral rewards for members and Launch new theme activities according to customer data analysis

Such active marketing actions can improve user experience and make users feel the store's meticulous service, thus generating high stickiness, promoting word-of-mouth communication and attracting more customers.

In addition to detailed management of customers, active marketing can also take many forms, such as cooperating with local Facebook/Instagram media, cooperating with other surrounding stores in different industries, etc.

2) Self-transmission

The concept of Self-transmission is quite popular recently, the purpose is to hope customers to take photos and share the circle of friends to spread the brand again.

Self-transmission almost does not need to occupy the marketing expense of the store. It is just to create some creative ideas in decoration design, DM single page or other things related to the store, and achieve the brand communication effect through customers' voluntary sharing.

For example, the decoration of the store is very novel and personalized, the objects placed in the store are very cute, the graffiti on the wall is very special, the reminder card is very unique, the environment is very clean and so on, everything related to the store and can make customers willing to take photos can be used for self-transmission.

3) Celebrity effect

Find famous people in different circles in the local area to experience your eyelash extensions for free, and then post them on the circle of friends to share.

For example, local media teachers, web celebrity anchors, some industry authority figures and so on.

Anyone who is famous in a certain field can come here for free experience, and then use the celebrity effect to improve their reputation and bring more visitors.

4) Online reputation

Well-known group-buying platform are definitely intended to do, In addition to attracting customers, try to make the satisfied customers to write a good comment.

More favorable comments will naturally bring good Internet reputation, and potential customers who want to try will be easily converted to the store.

5) To do promotions in classification of target groups

Don't target all your customers every time you do a promotion. It's too untargeted.

Let's say you do a promotion once a month, and every time you do it for all your customers, they get tired.

So a lot of promotion is not very attractive.

Each promotion should be carried out according to the classification of the target population, such as membership activities, non-member activities, card activities, recharge activities, old activities, new activities, new customers and so on.

Although the target population of each promotion may have some overlapped person, most of them are different.

"Remember the formula: customer flow × turnover rate × customer price = store performance.

The above methods to improve the flow of tourists are classified and summarized by the Our lash company, an eyelash expert & wholesaler. More methods to improve the flow of tourists can be developed on this basis.

Of course, if you have a better way to increase the traffic, you’re welcomed to share!

Things You Need to Know Before Your Eyelash Extensions

One of my friends asked me about how to choose a best eyelashes extension for herself， as an eyelash extensions wholesaler and working for Our lash company for five years, I know very well about lashes and I’d like to talk about something that you need to know before you do eyelash extensions today.

1.  About our real eyelashes.
Eyelashes grow on the upper and lower eye catching, gray outside edges. The upper lashes are 8-12 mm long and about 100-150 hairs; the lower lashes are 6-8 mm long with 50-80 hairs and grow diagonally.

2. The Specification of eyelash extensions.

I worked on lots of eyelashes extensions wholesale transaction, most of the beauty salons will purchase 4 curls of eyelashes, they are J，B , C , D curls， D curl is  the most curved, which is the most warped, and the lengths they’re mostly purchase are from 8mm-16mm, so when you do eyelash extensions in a shop you will find some labels on the box,9,10,11,12… are the eyelash lengths of each box. Also the label will contains the diameter of each lashes, 0.10mm, 0.12mm ,0.15mm, 0.20mm etc.

Also we have other curls like CC, DD,L ,LC, LD, and lengths from 6-22mm are also available in our company, some of the beauty salons have special make up customer so there’re more choice for them.

3. The shapes of eyelash extensions
Usually the eyelash artist will choose 3 lengths for you, for example you have 8mm in both sides and then 9mm and then 10mm, short on both sides and long in the middle, that’s the called fan shape. Another shape is increasing lengths from the inner eyes to the end eyes, usually most of the customers will choose a fan shape eyelash extension, as it’s more like our natural lashes.
The classic &volume lashes are individual eyelash extensions, this is the best seller currently, but new product comes all the time, so the below lashes comes together:

Double eyelashes, one eyelash has double forks, especially easy to get the effect, slightly thicker than single eyelashes, double eyelashes is two lashes. Curvature in general C above, and can ensure that inner eyelashes also have a certain degree of curvature.

Mega lashes，it is a kind of ultra-fine false eyelash, which can be grafted with Russian volume tweezers. Generally in 3-5 hairs, which I think is very dense.

Pre-made fan volume lashes, until now we could make 2D-20D fans, the advantage is easy to learn, Low cost and short time, usually they order long stem and short stems, one lashes can be grafted to several real lashes, This is especially easy to create a dense effect.

There will be more and more new products challenge the market and perfect your beauty, the more you know about lashes, the better you will be prepared on your makeups. You’re welcomed to follow us to get more tips and insiders of lashes.
Remember we’re Our Lash, a conscience eyelash manufacture and wholesaler.

How to judge the loyalty of your eyelash customer from a lash factory

There are various types of customer loyalty, and there should be special marketing methods and skills for different types.Our topic today is how to judge your eyelash extensions customer loyalty and to provide some corresponding marketing methods.

Customers are loyal to a lash store not because of its promotion or marketing program, but because of the value they can get. There are many factors affecting the value, such as product quality, service details, popularity, reputation, etc. Among those factors，the quality is the most important. How to get products of best quality? Well, we would be the choice for you,we’re lash factory and we’ve been doing eyelash in bulk for over six years.

The degree of customer loyalty varies greatly in different lash stores, but there is a certain rule: those stores that can provide customers with high level of service tend to have high customer loyalty.

Customer loyalty can be divided into the following types:

Monopoly loyalty

Monopoly loyalty refers to the obedience of customers when they have no other choice.

Since they have no other options, this is a rather extreme situation. For example, customers in a certain county only have one eyelash salon, so most of the customers of  salon are monopolistic and loyal. After all, it is very inconvenient to take a bus to another place to do eyelash extensions.

Response:If you’re fortunately running such a onopoly lash store,to increase profitability, you need constantly introducing new styles to attract more customers，which will also increase the visit times of repeat customers.

The inertia loyalty

The inertia loyalty means that customers are not willing to look for other shops because of their laziness.

Such customers also have low dependence and high repetition of consumption behavior.

In fact, they are not satisfied with the store they often go to, but they are too lazy to run farther, change stores, or get familiar with the new environment...So they've been consuming at the same store.At this time, if other beauty shops can offer them more benefits, these customers will be easily poached.

Response: a lash store with a lot of inertia loyalty customers should change customers' impression of the store through the differentiation of products and services. Otherwise, with the white-hot market competition, the store will not be far away from extinction.

Potential loyalty

Potential loyalty means that customers will make temporary decisions due to changes in environmental factors.

Such customers have low dependence and low repetition of consumption behavior.

Potential loyalty, in fact, is to pretend loyalty. Although customers hope to consume in the store frequently, some internal rules or other environmental factors limit them.For example, the price of the first experience is only limited to the customers who come to the store for the first time. When they come to the store for the second time, they still want to enjoy the price of the first experience; or only consume when the store have some promotional price, never charge a card or pay at original price.

Response:For this kind of customers who pretend to be loyal, firstly, make full use of their psychology of taking advantages to do word-of-mouth promotion through her social networking circles of friends ;Second, do not offend, but insist the store rules , there can be no compromise.

Convenient loyalty

Convenience loyalty refers to that customers choose this nearby lash store because of its geographical location.

Such customers have low dependence and high repetition of consumption behavior.

Response:This kind of loyalty is similar to inertia loyalty. If other stores offer more preferential activities or better technology, customers may abandon the nearby store and go to a new one.

Price loyalty

Price loyalty means that customers choose because the price is low.

Such customers only have low dependence and low repetition of consumption behavior.

Response:Customers who like low prices will be loyal to the lash stores that provide low prices, and it is difficult to develop these customers into loyal customers or customers with with medium and high-end prices.

Incentive loyalty

Incentive loyalty means that customers pretend to choose lash store with various preferential activities.

Such customers only have low dependence and low repetition of consumption behavior.

From the perspective of marketing activities, lash stores usually provide customers with some loyalty rewards, such as half-price discount and free charging, etc.

Response:These customers will come when the store has incentive activities, and when the activities are over, they will turn to other lash stores with rewards or more rewards.

To maintain a stable source of customers will have a continuous profit.However, when "discount", "promotion" are the only means to the pursuit of customers, "the price" will only make the store lose their most loyal "customers". Means of promotion, the price, it is impossible to improve customer loyalty, "price war" can only bring you more and more no loyalty of customers;And when you want to seek development and high profit growth, this part of the customer will be lost.Cultivating a loyal customer base is not just about "quality at a reasonable price", but also about making the customer understand that the product is "value for money".Due to the "homogenization of operation", only by subdividing product positioning, seeking differentiated operation, and finding the value orientation and consumption ability of target customers, can enterprises truly cultivate their own loyal customer..

In a nutshell, 80% of a business's revenue comes from 20% of its customers.All customers are not the same value to the store;Some of these customers bring long-term value to the store.Smart leader should be able to track customers, segment them, and tailor products and services to their value.Therefore, when implementing the customer loyalty program, we should focus on 20% to 30% of high-value customers, but at the same time we should consider some valuable potential customers and adopt corresponding strategies.

Our lash Website: https://www.ourlash.com

Different Styles 3D Mink Eyelash

Why some styles $1 per pair while some others $29.9 per pair?

If you have been in the false eyelash industry for some time and have contacted different suppliers, then I believe that the quotes you get from them are very different. Maybe you have a question in your mind: these eyelashes are all made with mink but why is the price from $1-$29.9 so much difference?

The most important thing is the professionalism of this supplier. As a quality supplier, Our Lash first proposed the concept of 3D eyelashes and developed 3D Mink Eyelash, making it more fluffy and volume. We have professional eyelash designers to ensure that every month has a new look, and can be based on The customer's request to design the new; hired skilled workers to ensure that eyelash in bulk orders can be delivered on time; there is a strict quality control system to ensure that customers receive satisfactory products. These all require a lot of capital investment. I think that any industry is like this. The same product has a high version and a low version. If you want to make a high version, then the investment of human, financial and material resources will also be played.

On the other hand, those suppliers who offer cheap 3D mink eyelash do not need professional designers, they only pay attention to our website. Once we get new, they copy our model. Of course, the effect is not satisfactory. After all, they are just a general imitation, and there is no precise design draft. Their workers are also not systematically trained and are usually part-time workers. Do an order and do something else when there is no order. There is also no quality control system at all. They just want to make a fortune when they are selling these eyelash styles.

As a professional eyelash factory, Our Lash can provide you with a satisfying customer experience. Thousands of different styles of eyelashes are available for you to choose from and can help you make your own custom style. Please don't be deceived by those cheap factories, they should be nothing but cheap.：The communication is not smooth, the style is not like, the delivery is very slow, there is no after-sales service.

Our price is moderate and it can give you the best shopping experience!

Ourwebsite: https://www.ourlash.com

Best Brand Eyelash Extensions Wholesale for Private Label Eyelashes

Do you want to start my band lashes make it the best brand eyelash extensions Wholesale over the world?

Come to us and we will help you to do that!

Our Lash is the first lash factory to specialize in wholesale lash extensions in China. We attend the Cosmoprof Asia Hong Kong, Cosmoprof Bologna, Cosmoprof North America in Las Vegas, Dubai beauty show, Russian beauty show EVER YEAR.

Our professionals are all not only certified, but also licensed by the China Beauty Association. We are the best in our field and excited to transform your lashes into Our Lash!

Here are some points that help you better know our factory and eyelash extensions quality:

Long-lasting
The effect lasts for 6-8 weeks!

Harmless
No lash damaging. On the contrary, it makes your lashes grow, fortifies them and provides keratin treatment. Non-allergenic!

Natural
Nothing artificial on your face. You look as if nature itself made you so.

No mascara
No eye irritation or mascara drip after sleeping. You just won't need mascara!

Convenient
You can swim in the sea, visit a sauna, do sport or sleep with your face down. Your new lashes will remain ideal whatever you do!

Result
Lash lamination makes your lashes darker, longer and 30% thicker! All this is accompanied by lash lift treatment.

Experienced professionals
Let our factory be your exclusive supplier. We will use our professional to build your own business legend

Our Lash as a professional eyelash manufacturer, with a production capacity of 80,000 boxes per month, guarantees that orders can be delivered on time.
Our eyelashes allow your brand to quickly open up the market and win more customers for you. So if you want make your own best brand eyelash extensions, Our Lash is the best partner for your Private Label Eyelashes!

Our website: https://www.ourlash.com/