A rule of thumb: how to open lash business, you must understand the three stages of business operation

 

Many people think Eyelash technician is a low threshold job, you can learn eyelash extensions without any foundation. Indeed, the threshold to learn eyelash extension is very low, and there are no strict requirements on your education and age. You can learn eyelash extension based on your interest.

But that doesn't mean whatever you learn is promising. Similarly, opening a eyelash shop is easy, but when it comes to what to do and how to do it, I believe many people are a little confused.

 

Here's Our Lash 's guide to the three steps you should take to start a eyelash shop. First of all, after determining the scale and business objectives, the business objectives are disassembled. I'm sure you're particularly concerned about making a profit, this is also my focus to remind you that opening a shop is a slow business, if you rush to succeed, there will be a lot of detours, and even the risk of bankruptcy. Therefore, we must break down the vague goal of making money into specific phased goals.

 

To put it simply, the process from having an idea to being profitable for an entrepreneur can be roughly divided into three stages.

 

1. The first stage is the first year of opening a shop, this year, the risk of failure is very high, because a lot of people want to make money, but in fact, the most important stage is to attract customers to the door, turn them into our own old customers. In this way, we can establish ourselves in this region. Not only that, because the initial investment capital is relatively large, only to attract enough customer flow, increase sales, accelerate the return of cash can cover the cost of the early investment. Therefore, all the actions and business strategies at this stage should be carried out around the goal of attracting customer flow and cultivating regular customers.

When is that goal achieved? By the end of the first year, the early investment can basically recover the cost; it means that the customer flow of the store has been basically guaranteed.

 

2. The goal of the second stage is to improve the net profit margin as much as possible. That is to say, at this stage, we should not just look at the sales volume. The mistake that many people make in this stage is that clearly the sales volume is high, but there is no money in the file. Why is it? It was because people didn't control their net profit margins so end up with the cash spilled. What does that mean? That is, when the cash flow is more, people are easy to spend freely, it is more aggressive when making decisions, so a lot of profits are so consumed.

Therefore, in this stage, the main focus is to reduce costs and improve the net profit margin (combined daily profit accounts for 60% of sales, indicating a relatively high profit margin).

3. After this stage, you basically reach the third stage. At this stage, the main goal is to increase the profit margin. At this time, it is not only the profit margin, but also the profit reserve enough to prepare for expansion.

 

Eyelash is a low-threshold industry, so competition is inevitable from the beginning of the shop. That is to say, if we do not develop, we will lag behind, and those who lag behind will be beaten. If a small shop does not grow, it will slowly reduce revenue as fixed costs increase.

Therefore, it is inevitable to open a small shop for development. At this stage, we should try our best to improve performance growth and increase profits through marketing and other aspects to prepare for expansion. Of course, whether it is their own shop or to be a professional eyelash technician, we must have professional quality, accumulate a certain amount of experience, on the basis of this step by step out of our own wonderful.

 

If you want learn more about lashes, or have questions about eyelash, want find an eyelash extension vendors , contact with OUR LASH.