7 tips of raising prices that not offend your eyelash customers

 

One thing that makes eyelash stores very headache is that the price is too low at the beginning of the business, and it is difficult to increase the price in the later stage, and they do not know how to increase the price to make customers accept.

In fact, raising the price is not a very difficult thing, as long as we grasp the customer's psychology, then use appropriate price skills, will not "offend" customers.

 

How to raise prices without offending customers?

Again, put yourself in others' shoes.

Put yourself in the customer's shoes: How can I accept the price increase of the eyelash set menu at the eyelash store?

In Our Lash previous articles we mentioned that when everyone is used to a charging standard, suddenly put forward a new charging standard, break the original material charge, create a new standard by root charge. Although it is hard to accept in a short time, in the long run, it is good for the shop, the eyelash technician and the customers.

 

Let's keep thinking about it:

What do customers think when the price goes up?

The first type of customer: Has the price increased? Anyway the next shop technology is about the same, the service is about the same, it is better to go next to the shop. I will never come to your salon again.

The second type of customer: hey, why did you suddenly raise the price? Is there a new change in technology? Will the service be improved? If so, that would be the best. Save me to find a new shop; If the technology, the service, the product are the same, and then the price increase is too reckless.

Customers who really recognize your brand generally don't care too much about the price rise itself, but care about two things: first, whether the price rise is close to the price standard in their minds; Second, whether the corresponding products, technologies and services have been improved synchronously after the price rise.

 

Reasonable and appropriate reasons for price increases and the manner of price increases are also important. There has to be a compelling reason for raising prices. Therefore, eyelash shops can consider the following seven price raising techniques to raise the price of their products.

 

1) Change the packaging form and packaging specifications

Taking advantage of customers' unknown state of packaging cost, the service price can be raised by improving service hardware facilities and service environment. For example, the beauty shop can raise the service price after decoration and upgrading, can make your own private packaging lashes and glues to make you look more professional.

 

2) Raise prices along with competitors

If nearby eyelash stores raise prices, you can also follow them up to distract customers from the price increase at your own store.

 

3) Price increase element disclosure method

Disclose the reasons of the price increase on products or service, such as the price increase of artificial eyelashes and eyelash glue.

 

4) Raise the price when introducing new products or upgrading the package

A new product or service often represents a new value, and the new value corresponds to a new price. Or beauty eyelash package upgrade when the synchronous upgrade price.

 

5) Raise prices when technology is upgraded

After professional training, all the lash artists in the stores upgrade their technology, which can be used as a reason for raising the price.

 

6) Opportunities to gain significant accolades through the store

When someone in your store have won an international competition, or are recognized by the community, or by the industry, they can consider raising the price of their products or services.

 

7) Value remedy method

Offer more services to customers; cover up price increases with extra value or value-added services, or offer longer service periods, such as extended warranty service. For example, in the beauty of the eyelashes at the same time to join the massage service, or a free eyelash repair and so on.

 

According to the current actual situation of eyelash stores, we can choose the corresponding price raising techniques. Is your price increase in line with customers' expectations, and is the product, technology, and service in line with the increased value?

These two factors will be the fundamental reasons why customers will choose to stay with you even after your eyelash store has gone up in price.

 

OUR LASH is one of the best professional lash manufacturers in China for bulk lashes, such as 3D mink lashes, 3d silk lashes wholesale, volume lash extensions and other kind of lashes. Please contact with us if you need any help.

 

Some advice to the lash artists who are about to resign

 

This is Our Lash.

A clever eyelash artist not only keeps the most beautiful first impression when they arrive at the store, but also pay attention to the last one when they leave the store.

For you know very well in your heart that a person's character and ability are the result of others, not of boasting.

Compared to bragging, positive comments from the owner, manager, and colleagues of your previous eyelash store can help you build a good foundation for your next store and other stores, as well as a good first impression for a new one.

Such conduct and work attitude, will also let you go on the career road, the farther, and the better.

It is hoped that every lash artist should collect this article, read it carefully and repeatedly, and then think deeply about himself and learn to manage his last impression.

 

01 First impressions and last impressions are important

 

Every job in this world, from start to finish, should be taken seriously. However, many people focus so much on making a good first impression that they forget to make the last one when they leave. Resignation means that there is no responsibility, no restricted by the rules and regulations of the former company/store, and no longer have human relations with the former company/store. So, in this special period, how do lashes artist deal with the relationship with the boss, store manager and colleagues? Whether you make trouble in the shop or stick to it to the last moment can best reflect the character and magnanimity of a eyelashes artist.

A person with poor conduct and low capacity only considers problems from his own point of view and only considers her immediate interests. After leaving her job, he may leave her shop in a mess.

A person with good moral character will consider problems from the perspective of the company/store and consider the common interests of everyone. She can do a good job of work handover before and after leaving without causing trouble to others.

02. Hold the line. Pick up your responsibility

Your exit reveals the essence of your character. Your character, your capacity, your vision, and your work ethic all reveal themselves. If you don't change and improve yourself, even if you go to a new city or a new eyelash store, the results will not make any difference.

I once talked with an eyelash salon owner about the resignation of lash artists. Like many shop owners, she was very worried that employees would suddenly resign one day. After all, learning technology from zero is funded by the shop, and the cost of training a technician is very high.

Worry about it, but it will come, said the shopkeeper. Although she signed a contract with the lash artist, when they really want to leave, there is no way to stop it; such a little liquidated damage cannot make up for the loss caused by their leaving. However, I was surprised and moved by the performance of a different lash artist.

Lucy, the most popular lash artist in the store, applied for resignation because she was going to another city with her husband to get married. The shopkeeper tried to persuade her to stay again and again, but Lucy still insisted on leaving.

 

However, Lucy said: boss, thank you for your recognition and training of me. My contract period is two years, and now it is exactly one year. Now I propose to leave, which is a violation of the contract, and the liquidated damages that should be paid will be directly deducted from my salary. In addition, my leaving now will have some impact on the store, so I will work for another three months, hoping to train a new lash artist to take over my position during this period.

Later, Lucy continued to work in the store for three months and helped train a new lash artist. Before leaving, she explained to all the customers and handled everything in a good way. "Later, I didn't ask for any damages from her, and I paid her regular wages," the owner said. 

In the face of interests, Lucy chose to do things according to the rules out of her sense of morality and responsibility, and did all the after-care work well, so as not to cause trouble to the store and others. She chose to lose herself rather than let the store lose, and there was a happy ending in the end. Half a year after leaving her job, she became the manager of a beauty shop in another city.

 

03. A good beginning is a good ending

As a lash artist, you can't always work in the same store. You may change jobs, change cities, or start your own business, so you will have many quits.

A person of good moral character should not only make a good first impression, but also keep a good last impression. Maybe you can leave your last store and still be good friends with your former colleagues.

To finish well, on the road of life, will go further and further, will go better and better.

 

OURLASH is one of the best professional eyelash vendors in China for bulk lashes, such as 3D mink lashes, 3D silk lash, volume lash extensions and other kind of lashes. Please contact with us if you need any help.

To do these 8 points to get a successful grafting of eyelash extensions

 

Having long, thick eyelashes is the dream of most women, but thanks to the advent of eyelash grafting technology, it is no longer a problem. If the eyelash artists can do the following points, the grafted eyelashes will be able to add color to the customer's eyes!

1. The stability of the hands

Be sure to keep your hands steady.

To do this, you must find the support of your hands. When you have the support, after a period of correct practice, your hands will basically reach a very stable state! Stable hand, grafting eyelashes will not move, natural durability will be better.

2. The standard use of tweezers

International standard eyelash grafting is to use a curved tweezers and a straight tweezers to operation, because this operation can be relatively safe. Usually left hand straight tweezers, right hand curved tweezers!

The right hand takes bend tweezers to resemble to hold a writing brush is same, a few fingers open form, such a hand will be more relaxed, the single eyelash that the left hand tweezers box should be grafted lives!

When looking for hairs (for single lashes that need to be grafted) use curved tweezers to assist with straight tweezers.

3. The root standard of grafted eyelashes

The root of the grafted eyelashes must be suited, so that the grafted eyelashes can be maintained for a long time, and will not cause the uncomfortable phenomenon in the second or third day after eyelash extensions.

4. Grafted eyelash root distance standard

The standard distance at the root of grafted eyelashes is 1mm-2mm. That’s the most comfortable distance and also the best showing effect on eyes.

5. The standard when taking glue

The glue should be refreshing and have a distinct real effect.

That is to say, when grafting eyelashes to take glue must be relaxed, no glue drops shape.

6. Standard direction of hair tip

Make sure that all the point of the lash extensions is facing you, so that the grafted lashes will be neat.

7. The radian standard of eyelashes

After the graft is completed, the arc of the eyelashes is in a line when viewed from the side. This grafted eyelash curve is also perfect.

8. Standard operation process

Sort eyelashes -- take eyelashes -- take glue -- graft -- straighten (straighten immediately with straightening tweezers if there is any deviation) -- loosen slowly -- lift gently.

These standards can not only serve as the criteria for customers to choose eyelash artists, but also remember this to improve your eyelash artists. Only when customers get a professional and satisfy lash extensions, they will come back again for a second, third grafting and to be a loyal customer of the shop.

 

This is Our Lash, a professional lash manufacturer for wholesale lashes . If you are looking for eyelash extension supplies wholesale , 3D silk lashes or other kind of eyelashes, please contact with us.

 

What should we do when the customer flow of your store is low （2）?

  

In the first article we analysis the reason why customer flow is low , today we’ll talk about how to increase it.

So, how can eyelash extension shops increase customer flow?

Ways to increase passenger flow

Change the single promotion preferential mode, according to the target market to develop three-dimensional marketing strategy.

Different customers are in different regions, different consumption habits, different attention...

Therefore, a scenario-based customer consumption model is needed to provide corresponding marketing activities according to different consumer needs of customers. In this way, marketing efficiency can also be improved and marketing costs can be reduced.

1) Active marketing

According to the existing member/customer information, we will carry out fine management for customers. Please refer to the previous articles tiled “How to improve the performance of the store by passing on the service” for the specific management methods..

Such active marketing actions can improve user experience and make users feel the meticulous service of the store, thus generating high stickiness, promoting word-of-mouth dissemination and attracting more customers.

In addition to refined customer management, active marketing can also take more forms, such as cooperating with local we-media, cooperating with other shops in different industries, etc.

2) Self-propagation

The concept of self-communication has been popular recently, with the purpose of hoping customers to take photos and share social media for the secondary communication of brands.

Self-communication hardly needs to occupy the marketing cost of the store, but only makes some small ideas on decoration design, DM single page, or other things related to the store, and achieves the effect of brand communication through automatic sharing by customers.

For example, the decoration of the store is very novel and unique, the items placed in the store are lovely, the graffiti on the wall is special, the reminder cards are unique, and the environment is clean, and so on. All the things related to the store that can make customers willing to take photos can be used for self-dissemination.

3) Circle celebrity effect

Find famous people in different circles to experience eyelash extensions for free, and then share it on social networking platform.

For example, local media teachers, web celebrity anchors, industry authority figures.

As long as they are famous in a certain field, they can invite them to experience it for free. Then, by virtue of the celebrity effect, they can enhance their reputation and bring more customers.

4) Online word of mouth

Review sites and group purchase package website platforms are bound to do advertising, in addition to attracting customers,try to make customers who finished eyelashes and feel satisfied to write a praise comment.

The higher the praise, the better the online word of mouth, the easier it is for potential customers to convert to the store.

5) Classified activities for target groups

Don't target all your customers every time you do a campaign. That's too untargeted.

If you do an event once a month, and you do it for all of your customers, they're going to get tired. So the more activities, the less attractive the activities are.

Each activity should be carried out according to the classification of the target population, such as membership activities, non-member activities, card sales activities, recharge activities, old and new activities, new customer activities......The target population of each campaign is largely different, although there may be some overlap.

Remember the formula: customer flow × transaction rate × unit price = store performance.

The above methods aimed at increasing passenger flow are classified and summarized by Our Lash. More methods to increase passenger flow can be evolved on this basis. Of course, if you have a better way to increase passenger flow, you can also send it to us.

 

OURLASH is one of the best professional eyelash vendors for almost all kinds of eyelashes, such as wholesale magnetic lashes ,3D mink lashes, 3D silk lashes, classic eyelash extensions, silk lash extensions and so on. Let me know if you need any h

What should we do when the customer flow of your store is low （1）?

 

Many eyelash shopkeeper will always ask if the passenger flow is small, how should do?

We cannot directly ask how to do it. First of all, we need to find out the reasons for the low customer flow and why the customer flow is so important to the store, and then we can find appropriate ways to increase the customer flow.

01. The reason for the low passenger flow

Maybe you're new.

Opening activities ended, relatives and friends also held the scene, the first customers after grafting eyelashes have not yet to the second grafting time; Or the brand of the new store is not well known, and the opening activity is not strong enough, so there are few customers at ordinary times and even on weekends, it is deserted.

Maybe your store isn't in a good location.

The site selection was too hasty, did not do enough market research;

The shops are also along the street, but the traffic flow is large, but the flow of people is not much;

The store is in the mall, but the mall's popularity is not high;

Shop in the mall outside, the mall is popular, but cannot reach the mall outside.

Maybe you just finished a wave of promotions for all customers, a wave of peak to the end of the store, ushered in a temporary quiet, this is a normal phenomenon.

So, don't target all customers at one time when you do activities, and you'll be tired and idle for a while. How embarrassing!

 

Maybe the shop decoration is not attractive enough

Maybe the word "eyelash" is not eye-catching enough

Maybe the name of the store is confusing

Maybe the package is priced too high

Maybe the group purchase price is still too high

Maybe the service of lash artist is not good enough

Maybe the shop entrance is too dirty

Maybe the lights in the shop are too dim

Maybe there are two new eyelash shops nearby

……

There are too many possible factors, resulting in less customer flow.

Then, which type does our store's low customer flow belong to and which factors are affected by it?

We need to do two things:

First, find out at least five important reasons that affect the low customer flow of the store, such as: new store, decoration, pricing, activities, etc.

Second, prioritize the factors that can be solved first, and come up with corresponding solutions for the first three important factors, such as:

The reasons for the small customer flow of a new store are the new store, pricing, decoration, door head and store location. However, the store location and new decoration cannot be solved temporarily. We can give priority to changing the door head and increasing the billboard, changing the pricing strategy or adjusting the discount intensity, and doing some special activities for the new store.

02 The importance of passenger flow

Formula: customer flow × turnover rate × customer unit price = store performance

No flow, no transaction, no transaction and no high customer unit price. In the case that the turnover rate and the customer unit price do not fluctuate too much, the customer flow directly affects the performance of the store.

Due to the space limit we’ll talk about how to increase the situation in our next article, please follow Our Lash to get more ideas on your business.

 

If you are looking for an eyelash manufacturer for silk lash extensions wholesale or 3d silk lashes wholesale , please contact with OURLASH.

What is the purpose of the store's discounts activities and member cards?

This is Our Lash.

Almost every eyelash salon o will hold activities every year and every month. What is the purpose of the activities?

Is to improve performance, add to the store, and attract new customers...

All this is true, but the ultimate goal of a store's activities should be to increase customer engagement.

01 Purpose of store activities

How should we set up the activities discount of the store?

In addition to experience and reference, we directly use the primary thinking to think. The ultimate goal of store activities should be as follows:

First, let more people willing to come to our shop consumption;

Second, let more people willing to come to our store for second consumption;

Third, let more people always willing to come to our store consumption.

The ultimate purpose of all kinds of store activities we do is to increase customer stickiness and keep customers coming to the store for consumption.

 

Is the only way to increase customer stickiness is to give up the cards, or constantly give up the profits of the store, or constantly give customers discounts to the blood-vomiting credit cards? This is no doubt drinking poison quench thirst.

So what is the new way out?

02 Consumption incentive binding method

Consumption incentive binding method is king, for example Costco, the American retail giant.

Costco still keeps increasing profits year after year despite the recession of retail industry, which has a lot to do with its membership system.

He has two membership cards: the $55 Gold Start, the most common card, which pays an annual fee once a year and buys at Costco for a year with membership rates.

The other is the $110 Executive Black Card, which comes with  2% cash back.

Costco will send you a check after you've used it for a year, and you can choose to get cash back, or you can choose to offset the value of your purchase.

If you spend more than $230 a month, he recommends getting a black card.

Because, monthly consumption in more than 230 dollars, a year is 2760 dollars, according to 2% cash back, can get 55.2 dollars, in 55 dollars on the basis of the ordinary card, the black card is basically equal to free to do, and every year there are exclusive discount rolls, which is not for ordinary members.

 

Costco membership card is a typical case from the customer's point of view, when the customer pays for the discount card, of course, they are willing to come to Costco first.

First, let customers have the awareness of membership card;

Second, each consumption discount and cash rebate incentive will encourage customers to continue to spend in the store; As calculated above, it is easy for a customer to accept the cost of a card with an accounting. Clever point is to let the customer spend a small sum of money, but can bring a lot of benefits.

 

On the other hand, the eyelash shop owner can follow Costco's logic and play a little deeper. The lashes shop can apply for a membership card of $200, which will pay free of charge for the day's consumption, and also enjoy a 30% discount with the card in the future.

$200 is a price that everyone can accept but not willing to give up. A membership card is $200, and the value of a single lash extension is about $100, so the consumption is $100. This membership card model for users, in addition to the first free, can continue to enjoy discounts, very cost-effective.

For the merchant, the real situation is that the customer spent $100 more and did not get any products. If the customer holds the card to spend again, the merchant will generate continuous profit. If the customer does not spend any more, the price for the first time will be $200.

The owner of Beauty ciliary certainly doesn't want to make the $200 only, so it seems better to have a plan for the next trick. Members bundling tactics, in this card of $200, you can set up 2 buy one get one free invitation coupons, 1 half price coupon, 1 upgrade coupon.

Buy one get one free invitation coupon means that each purchase can be sent to her friends, promoting the expansion of customers; Half-price coupons and upgrade coupons are designed to encourage customers to make a second visit to the store.

The purpose behind these two coupons is two-fold:

First, by inviting coupons to attract new customers, loyal customers can help attract new customers, and after attracting new customers, they will have the opportunity to convert the chance of applying for card, and constantly expand the number of members.

 

Second, let the members repeat the store consumption, through the card with coupons to attract customers to increase the frequency of purchase.

Through the integral system and in the form of stamp, the customer will get a stamp for every $100 spent, from the initial level of "ordinary" to the later accumulative level of "medium" and "VIP".

 (Of course, the name of the level can be set according to the preferences of the store owner, different levels will have different discounts, and through the "upgrade" system, firmly locked in the consumer customers.)

 

What is the reference significance of the sales incentive binding method for the eyelashes stores?

 

You can't always think of giving big discounts to get customers to sign up for big cards.

Although the initial recovery of funds is relatively smooth, but in the long run, the book is very unhealthy.

 (The amount of refilling the card is the liability, and the amount of selling the card will be very slow due to too many discounts, and the store may have difficulties in cash flow in the later stage.)

We can consider changing the model of membership card. For example, the above mentioned membership card activity of Costco can also increase the stickiness of members (customers) and make them frequent visits to the store without making profits.

 (The above suggested price of membership card can only be used as a reference, please set the specific price according to the actual situation of the store)

So, no matter how the marketing campaign is played, technology and service is blood and bone, marketing and sales are skin, with good blood and bone, skin can play its value.

Store marketing activities are ultimately for customer engagement, remember this purpose, marketing activities will not be too bad.

 

This is OUR LASH, if you need wholesale lashes bulk , please contact with us.