Visual marketing - The choice of color in eyelash shop decoration (1)

 

This is Our Lash.

Many fans gave us a message asking whether the new store decoration can give some related articles. In fact, eyelash shop decoration is a "big project", a few articles are difficult to explain, then I will give some suggestions and references from the details of decoration management.

 

There are at least three categories for the decoration of eyelash shops:

 

1) According to the size of eyelash shop:

- Eyelash studio decoration

- Eyelash shop single store decoration (can be divided into ordinary stores and flagship stores)

- Eyelash shop chain store decoration

 

2) According to the old and new eyelash shops:

- New store decoration

- Upgrade and decoration of old stores (which can be divided into partial decoration and overall decoration)

 

3) According to the actual needs of eyelash stores:

- Hardware decoration

- Software decoration

  

No matter which kind of classification, all cannot leave the choice of color. Because the overall color matching of the eyelash store plays a major role in creating the atmosphere of the store.

If you have a new store, when decoration be sure to determine your own color preferences before decoration, and then combined with the theme of color rendering shop atmosphere. From the colors of the hard walls to the colors of the soft furniture, it all needs to be coordinated.

If you are an old shop to upgrade the decoration, there will be four situations.

 

The first is that the whole store is redecorated, so that it is similar to the rules of new store decoration;

The second is the local improvement of hard installation, such as a wall to make pink wallpaper;

The third is the replacement of soft decoration, such as on the basis of the white background wall, the original blue sofa furniture and so on are changed into green;

The 4th it is local hard outfit + local soft outfit is improved, do the setting wall of rest area for instance fancy type, change the sofa of original black next small pure and fresh blue.

 

 

Before decoration, be sure to determine the color matching. If a professional decoration designer is hired, there may be professional advice on color matching. If you have only partial improvement, it is more important to learn the color matching yourself. Then, to create their own professional knowledge of color matching of eyelash shops, we need to consider the following three principles.

 

Principle 1: The color of the decoration should be coordinated with the products and services of the eyelash shop, and there should be no sense of incongruous.

Principle 2: The color inside the eyelash store should be coordinated with the external environment, and cannot affect the store image

Principle 3: The overall color tonality of the store needs to consider the color preference and sensitivity of target consumers

 

  

Have a clear idea of what type of store decoration is in, and aware of the three principles of color matching, you’ll have a brief idea of your store decoration now. In the next articles, we will explain the meaning of different colors for store owners.

 

OURLASH is one of the best private label lash suppliers in China. If you are looking for eyelash extensions wholesale Korean, 3D mink lashes, 3D silk eyelash or other kind of lashes, please contact with us.

Listen, see, touch, taste, and smell, did you use these 5 senses marketing?

 

From brick-and-mortar stores to e-commerce, from e-commerce to new retail, products will eventually go back offline.

Why is that? Because customer experience is important, like when you go to the Apple Experience Store and experience the iPhone for yourself before you decide to buy it.

Customers' "five senses" experience is the most complete in offline stores, whether they buy offline or online. A product or a service, in order to achieve sales, it is necessary to touch point, that is, to establish the connection between the brand or product and the customer, and the sense is the most direct, the most effective contact point, is the "trigger" of the customer to buy, which is far more natural and easy than the human sales incentive.

Modern physiology, psychology research proved that people receive information from the outside world, more than 83% through the eyes, 11% with the help of hearing, 3.5% rely on touch, the rest from taste and smell. The development history of marketing can also reflect this point: visual marketing was first attached importance to and adopted by enterprises, and trademark (brand) protection is often limited to the visual part -- graphics and text, followed by hearing, smell and so on.

The greatest value of sensory marketing lies in the establishment of contact and the creation of experience. The essence of contact and experience is the transmission of information, and customers need to study and judge the value of information and make purchasing decisions that are beneficial to them. And information is made up of details; details are related to success or failure.

In the case of homogenization of goods or services, customers are often conquered by a single point, namely a product detail, or a prominent and subtle feeling. Sensory marketing can create one point after another.

How to create such dots?

Eyelash stores need to design experience scenes from hardware and software.

Hardware is mainly environment, props, etc. Software is mainly culture; atmosphere and so on, sometimes hardware and software are inseparable, integrated.

1) Environment

Including real environment and virtual environment, environmental elements can be divided into time, characters, space, color, etc., which is a direct element of customer experience.

2) Culture

Including corporate culture, brand culture, store culture, product culture, celebrity culture, etc., can be displayed by using invisible culture, such as store culture wall, activity silhouette, product culture manual, etc.

3) Atmosphere

The atmosphere of the store is mainly created through sound, light and other technologies, mainly including cultural atmosphere, festival atmosphere, buying atmosphere, etc.

4) Items

The equipment, appliances, supplies and software needed to achieve customer experience can be used with some good props, which can let customers into the drama and have a sense of ceremony.

How does a lash store use the "five senses" for marketing?

1) Audio marketing

Auditory marketing refers to the use of beautiful, or unique sound to attract customers' auditory attention, and in the minds of customers to form a unique voice.

For shops, hearing mainly comes from three aspects. The first is the product itself, such as the sizzling sound of steak fried in a steakhouse.

The second is the environment, such as the background music playing in the store;

The third is the transmission, such as the sound of the glue shaken by the eyelash division in the lashes shop.

For customers who cannot lie down for 2 hours, we can play light music to relieve customers' mood and eliminate tension.

In addition, in the process of operation, the lash artist needs to operate according to the standard procedures and speak the corresponding communication techniques simultaneously.

2) Visual marketing

The purpose of visual marketing is to improve the aesthetic sense of the store through visual means, to attract customers into the store consumption.

Such as shop head, window, commodity display and so on to attract customers have a vital role. Apart from displaying the corresponding products and tools, the eyelash store can display the eyelash operation process, eyelash style drawing and grafting comparison drawing for customers' reference.

3) Tactile marketing

Tactile receptors are abundant in the head, lips, tongue, and fingers, and can be used to express intimacy, kindness, gentleness and thoughtfulness.

As an eyelash artist, it is necessary to make full use of the touch. For example, when grafting eyelashes on customers' eyes, the operation should be light and the action should be gentle, so that customers will feel gentle and considerate and have a sense of security.

The establishment of taste difference can enable customers to establish taste recognition through taste experience, and attract customers to often recall the eyelash shop, or even patronize the shop.

For example, scented tea can soothe the mood and has a very good helping effect on the stability of nerves. According to the season, rose tea in spring and autumn, chrysanthemum tea in summer and ginger tea in winter are matched with rose tea.

5) Smell marketing

This is a marketing mode that allows customers to distinguish the differences of stores even with their eyes closed. Smell marketing refers to a marketing mode that attracts customers' attention and recognition with a specific smell and eventually forms a memory, which can increase the memory of products and services, such as choosing some essential oil and aromatherapy equipment and selecting the appropriate fragrance.

Your eyelash shop, in hearing, sight, touch, taste, smell, these five senses of marketing you have done? If not, look into how to improve it.

 

This is Our Lash, if you are looking for wholesale magnetic lashes, 3d mink lash vendors, eyelash extensions wholesale Korean or other kind of eyelash. Please contact with us.

7 tips of raising prices that not offend your eyelash customers

 

One thing that makes eyelash stores very headache is that the price is too low at the beginning of the business, and it is difficult to increase the price in the later stage, and they do not know how to increase the price to make customers accept.

In fact, raising the price is not a very difficult thing, as long as we grasp the customer's psychology, then use appropriate price skills, will not "offend" customers.

 

How to raise prices without offending customers?

Again, put yourself in others' shoes.

Put yourself in the customer's shoes: How can I accept the price increase of the eyelash set menu at the eyelash store?

In Our Lash previous articles we mentioned that when everyone is used to a charging standard, suddenly put forward a new charging standard, break the original material charge, create a new standard by root charge. Although it is hard to accept in a short time, in the long run, it is good for the shop, the eyelash technician and the customers.

 

Let's keep thinking about it:

What do customers think when the price goes up?

The first type of customer: Has the price increased? Anyway the next shop technology is about the same, the service is about the same, it is better to go next to the shop. I will never come to your salon again.

The second type of customer: hey, why did you suddenly raise the price? Is there a new change in technology? Will the service be improved? If so, that would be the best. Save me to find a new shop; If the technology, the service, the product are the same, and then the price increase is too reckless.

Customers who really recognize your brand generally don't care too much about the price rise itself, but care about two things: first, whether the price rise is close to the price standard in their minds; Second, whether the corresponding products, technologies and services have been improved synchronously after the price rise.

 

Reasonable and appropriate reasons for price increases and the manner of price increases are also important. There has to be a compelling reason for raising prices. Therefore, eyelash shops can consider the following seven price raising techniques to raise the price of their products.

 

1) Change the packaging form and packaging specifications

Taking advantage of customers' unknown state of packaging cost, the service price can be raised by improving service hardware facilities and service environment. For example, the beauty shop can raise the service price after decoration and upgrading, can make your own private packaging lashes and glues to make you look more professional.

 

2) Raise prices along with competitors

If nearby eyelash stores raise prices, you can also follow them up to distract customers from the price increase at your own store.

 

3) Price increase element disclosure method

Disclose the reasons of the price increase on products or service, such as the price increase of artificial eyelashes and eyelash glue.

 

4) Raise the price when introducing new products or upgrading the package

A new product or service often represents a new value, and the new value corresponds to a new price. Or beauty eyelash package upgrade when the synchronous upgrade price.

 

5) Raise prices when technology is upgraded

After professional training, all the lash artists in the stores upgrade their technology, which can be used as a reason for raising the price.

 

6) Opportunities to gain significant accolades through the store

When someone in your store have won an international competition, or are recognized by the community, or by the industry, they can consider raising the price of their products or services.

 

7) Value remedy method

Offer more services to customers; cover up price increases with extra value or value-added services, or offer longer service periods, such as extended warranty service. For example, in the beauty of the eyelashes at the same time to join the massage service, or a free eyelash repair and so on.

 

According to the current actual situation of eyelash stores, we can choose the corresponding price raising techniques. Is your price increase in line with customers' expectations, and is the product, technology, and service in line with the increased value?

These two factors will be the fundamental reasons why customers will choose to stay with you even after your eyelash store has gone up in price.

 

OUR LASH is one of the best professional lash manufacturers in China for bulk lashes, such as 3D mink lashes, 3d silk lashes wholesale, volume lash extensions and other kind of lashes. Please contact with us if you need any help.

 

Some advice to the lash artists who are about to resign

 

This is Our Lash.

A clever eyelash artist not only keeps the most beautiful first impression when they arrive at the store, but also pay attention to the last one when they leave the store.

For you know very well in your heart that a person's character and ability are the result of others, not of boasting.

Compared to bragging, positive comments from the owner, manager, and colleagues of your previous eyelash store can help you build a good foundation for your next store and other stores, as well as a good first impression for a new one.

Such conduct and work attitude, will also let you go on the career road, the farther, and the better.

It is hoped that every lash artist should collect this article, read it carefully and repeatedly, and then think deeply about himself and learn to manage his last impression.

 

01 First impressions and last impressions are important

 

Every job in this world, from start to finish, should be taken seriously. However, many people focus so much on making a good first impression that they forget to make the last one when they leave. Resignation means that there is no responsibility, no restricted by the rules and regulations of the former company/store, and no longer have human relations with the former company/store. So, in this special period, how do lashes artist deal with the relationship with the boss, store manager and colleagues? Whether you make trouble in the shop or stick to it to the last moment can best reflect the character and magnanimity of a eyelashes artist.

A person with poor conduct and low capacity only considers problems from his own point of view and only considers her immediate interests. After leaving her job, he may leave her shop in a mess.

A person with good moral character will consider problems from the perspective of the company/store and consider the common interests of everyone. She can do a good job of work handover before and after leaving without causing trouble to others.

02. Hold the line. Pick up your responsibility

Your exit reveals the essence of your character. Your character, your capacity, your vision, and your work ethic all reveal themselves. If you don't change and improve yourself, even if you go to a new city or a new eyelash store, the results will not make any difference.

I once talked with an eyelash salon owner about the resignation of lash artists. Like many shop owners, she was very worried that employees would suddenly resign one day. After all, learning technology from zero is funded by the shop, and the cost of training a technician is very high.

Worry about it, but it will come, said the shopkeeper. Although she signed a contract with the lash artist, when they really want to leave, there is no way to stop it; such a little liquidated damage cannot make up for the loss caused by their leaving. However, I was surprised and moved by the performance of a different lash artist.

Lucy, the most popular lash artist in the store, applied for resignation because she was going to another city with her husband to get married. The shopkeeper tried to persuade her to stay again and again, but Lucy still insisted on leaving.

 

However, Lucy said: boss, thank you for your recognition and training of me. My contract period is two years, and now it is exactly one year. Now I propose to leave, which is a violation of the contract, and the liquidated damages that should be paid will be directly deducted from my salary. In addition, my leaving now will have some impact on the store, so I will work for another three months, hoping to train a new lash artist to take over my position during this period.

Later, Lucy continued to work in the store for three months and helped train a new lash artist. Before leaving, she explained to all the customers and handled everything in a good way. "Later, I didn't ask for any damages from her, and I paid her regular wages," the owner said. 

In the face of interests, Lucy chose to do things according to the rules out of her sense of morality and responsibility, and did all the after-care work well, so as not to cause trouble to the store and others. She chose to lose herself rather than let the store lose, and there was a happy ending in the end. Half a year after leaving her job, she became the manager of a beauty shop in another city.

 

03. A good beginning is a good ending

As a lash artist, you can't always work in the same store. You may change jobs, change cities, or start your own business, so you will have many quits.

A person of good moral character should not only make a good first impression, but also keep a good last impression. Maybe you can leave your last store and still be good friends with your former colleagues.

To finish well, on the road of life, will go further and further, will go better and better.

 

OURLASH is one of the best professional eyelash vendors in China for bulk lashes, such as 3D mink lashes, 3D silk lash, volume lash extensions and other kind of lashes. Please contact with us if you need any help.

To do these 8 points to get a successful grafting of eyelash extensions

 

Having long, thick eyelashes is the dream of most women, but thanks to the advent of eyelash grafting technology, it is no longer a problem. If the eyelash artists can do the following points, the grafted eyelashes will be able to add color to the customer's eyes!

1. The stability of the hands

Be sure to keep your hands steady.

To do this, you must find the support of your hands. When you have the support, after a period of correct practice, your hands will basically reach a very stable state! Stable hand, grafting eyelashes will not move, natural durability will be better.

2. The standard use of tweezers

International standard eyelash grafting is to use a curved tweezers and a straight tweezers to operation, because this operation can be relatively safe. Usually left hand straight tweezers, right hand curved tweezers!

The right hand takes bend tweezers to resemble to hold a writing brush is same, a few fingers open form, such a hand will be more relaxed, the single eyelash that the left hand tweezers box should be grafted lives!

When looking for hairs (for single lashes that need to be grafted) use curved tweezers to assist with straight tweezers.

3. The root standard of grafted eyelashes

The root of the grafted eyelashes must be suited, so that the grafted eyelashes can be maintained for a long time, and will not cause the uncomfortable phenomenon in the second or third day after eyelash extensions.

4. Grafted eyelash root distance standard

The standard distance at the root of grafted eyelashes is 1mm-2mm. That’s the most comfortable distance and also the best showing effect on eyes.

5. The standard when taking glue

The glue should be refreshing and have a distinct real effect.

That is to say, when grafting eyelashes to take glue must be relaxed, no glue drops shape.

6. Standard direction of hair tip

Make sure that all the point of the lash extensions is facing you, so that the grafted lashes will be neat.

7. The radian standard of eyelashes

After the graft is completed, the arc of the eyelashes is in a line when viewed from the side. This grafted eyelash curve is also perfect.

8. Standard operation process

Sort eyelashes -- take eyelashes -- take glue -- graft -- straighten (straighten immediately with straightening tweezers if there is any deviation) -- loosen slowly -- lift gently.

These standards can not only serve as the criteria for customers to choose eyelash artists, but also remember this to improve your eyelash artists. Only when customers get a professional and satisfy lash extensions, they will come back again for a second, third grafting and to be a loyal customer of the shop.

 

This is Our Lash, a professional lash manufacturer for wholesale lashes . If you are looking for eyelash extension supplies wholesale , 3D silk lashes or other kind of eyelashes, please contact with us.

 

What should we do when the customer flow of your store is low （2）?

  

In the first article we analysis the reason why customer flow is low , today we’ll talk about how to increase it.

So, how can eyelash extension shops increase customer flow?

Ways to increase passenger flow

Change the single promotion preferential mode, according to the target market to develop three-dimensional marketing strategy.

Different customers are in different regions, different consumption habits, different attention...

Therefore, a scenario-based customer consumption model is needed to provide corresponding marketing activities according to different consumer needs of customers. In this way, marketing efficiency can also be improved and marketing costs can be reduced.

1) Active marketing

According to the existing member/customer information, we will carry out fine management for customers. Please refer to the previous articles tiled “How to improve the performance of the store by passing on the service” for the specific management methods..

Such active marketing actions can improve user experience and make users feel the meticulous service of the store, thus generating high stickiness, promoting word-of-mouth dissemination and attracting more customers.

In addition to refined customer management, active marketing can also take more forms, such as cooperating with local we-media, cooperating with other shops in different industries, etc.

2) Self-propagation

The concept of self-communication has been popular recently, with the purpose of hoping customers to take photos and share social media for the secondary communication of brands.

Self-communication hardly needs to occupy the marketing cost of the store, but only makes some small ideas on decoration design, DM single page, or other things related to the store, and achieves the effect of brand communication through automatic sharing by customers.

For example, the decoration of the store is very novel and unique, the items placed in the store are lovely, the graffiti on the wall is special, the reminder cards are unique, and the environment is clean, and so on. All the things related to the store that can make customers willing to take photos can be used for self-dissemination.

3) Circle celebrity effect

Find famous people in different circles to experience eyelash extensions for free, and then share it on social networking platform.

For example, local media teachers, web celebrity anchors, industry authority figures.

As long as they are famous in a certain field, they can invite them to experience it for free. Then, by virtue of the celebrity effect, they can enhance their reputation and bring more customers.

4) Online word of mouth

Review sites and group purchase package website platforms are bound to do advertising, in addition to attracting customers,try to make customers who finished eyelashes and feel satisfied to write a praise comment.

The higher the praise, the better the online word of mouth, the easier it is for potential customers to convert to the store.

5) Classified activities for target groups

Don't target all your customers every time you do a campaign. That's too untargeted.

If you do an event once a month, and you do it for all of your customers, they're going to get tired. So the more activities, the less attractive the activities are.

Each activity should be carried out according to the classification of the target population, such as membership activities, non-member activities, card sales activities, recharge activities, old and new activities, new customer activities......The target population of each campaign is largely different, although there may be some overlap.

Remember the formula: customer flow × transaction rate × unit price = store performance.

The above methods aimed at increasing passenger flow are classified and summarized by Our Lash. More methods to increase passenger flow can be evolved on this basis. Of course, if you have a better way to increase passenger flow, you can also send it to us.

 

OURLASH is one of the best professional eyelash vendors for almost all kinds of eyelashes, such as wholesale magnetic lashes ,3D mink lashes, 3D silk lashes, classic eyelash extensions, silk lash extensions and so on. Let me know if you need any h