We’re Our lash, an eyelash wholesaler,
we could not only do private label eyelashes for you but also be your useful business
partner.
In the last article
we analysis the reasons why you have little customer flow in your salons and
now we’ll talk about how to improve this.
First of all, you
need change the single promotion mode according to the target market to develop
a three-dimensional marketing strategy.
Different customers
in different areas have different consumption habits and different attention, therefore,
a scenario-based customer consumption model is needed to give corresponding
marketing activities according to the consumption needs of different customers.
In this way, you
can improve your marketing efficiency and reduce your marketing cost.
1) Active marketing
According to the
information of existing members/customers, detailed management is carried out
for customers.
Use the membership
management system to classify the membership customers, such as age, children,
occupation classification, and membership level.
Differentiated
understanding through different categories can reduce the risk of failure of
customer management and maintain these member customers, which may bring more
referrals and word-of-mouth spread.
Analysis of active
members/customers
Use the 80/20 rule
to identify key members or unconverted key customers.
The transformation
value of these key customers is shown in the following aspects: repeated
consumption, increasing customer price, introduction, etc.
Select the
members/customers whose contribution value is 80% from the overall customers,
and continuously strengthen the service and maintenance to retain these
high-value members/customers, which can also reduce the cost of store marketing
activities.
Then you can
organize some gathering of themed activities, and introduce referral rewards
for members and Launch new theme activities according to customer data analysis
Such active
marketing actions can improve user experience and make users feel the store's
meticulous service, thus generating high stickiness, promoting word-of-mouth
communication and attracting more customers.
In addition to
detailed management of customers, active marketing can also take many forms,
such as cooperating with local Facebook/Instagram media, cooperating with other
surrounding stores in different industries, etc.
2) Self-transmission
The concept of Self-transmission
is quite popular recently, the purpose is to hope customers to take photos and
share the circle of friends to spread the brand again.
Self-transmission
almost does not need to occupy the marketing expense of the store. It is just
to create some creative ideas in decoration design, DM single page or other
things related to the store, and achieve the brand communication effect through
customers' voluntary sharing.
For example, the
decoration of the store is very novel and personalized, the objects placed in
the store are very cute, the graffiti on the wall is very special, the reminder
card is very unique, the environment is very clean and so on, everything
related to the store and can make customers willing to take photos can be used
for self-transmission.
3) Celebrity effect
Find famous people
in different circles in the local area to experience your eyelash extensions for free, and then post them on the circle of
friends to share.
For example, local
media teachers, web celebrity anchors, some industry authority figures and so
on.
Anyone who is
famous in a certain field can come here for free experience, and then use the
celebrity effect to improve their reputation and bring more visitors.
4) Online
reputation
Well-known
group-buying platform are definitely intended to do, In addition to attracting
customers, try
to make the satisfied customers to write a good comment.
More favorable
comments will naturally bring good Internet reputation, and potential customers
who want to try will be easily converted to the store.
5) To do promotions
in classification of target groups
Don't target all
your customers every time you do a promotion. It's too untargeted.
Let's say you do a promotion
once a month, and every time you do it for all your customers, they get tired.
So a lot of promotion
is not very attractive.
Each promotion
should be carried out according to the classification of the target population,
such as membership activities, non-member activities, card activities, recharge
activities, old activities, new activities, new customers and so on.
Although the target
population of each promotion may have some overlapped person, most of them are
different.
"Remember the
formula: customer flow × turnover rate × customer price = store performance.
The above methods
to improve the flow of tourists are classified and summarized by the Our lash company, an eyelash expert
& wholesaler. More methods to improve the flow of tourists can be developed
on this basis.
Of course, if you
have a better way to increase the traffic, you’re welcomed to share!
